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 In our previous blog, we highlighted the top 3 marketing steps to help launch your business. #2 on that list was getting online – both via your own company website and the creation of your business social media accounts.


Navigating social media can be like coming up against a beast with many heads. You may not know where to start or where to look for help. Let’s start with the benefits of having a social media presence for your business. Its also really important to ensure you keep your online media inline with the rest of your business. Be sure to incorporate your online presence into your business plan.

1. It’s where your clients are

Over 60% of Australians have a Facebook account. Now that is a lot of potential future clients! Facebook continues to rule the roost in social media influence so starting out with a Facebook business page is a good place to start. If your clients are online be sure to make this the 6th step in your steps to start a business.

2. Connect with your customers

Social media gives businesses an amazing opportunity to get up close and personal with their customers. Never before have businesses had such access to their client base, with the potential to communicate on a one on one daily basis.

3. Networking

The days of monthly business networking functions are quickly diminishing with the instant and global business networking opportunities social media can bring. Now you cannot only network with local businesses, you can communicate, network, brainstorm and collaborate with a global team at your disposal. It all depends on the amount of effort and time you put in, as to what you get back out.

4. It’s visually powerful

Social media is a very visual platform and presents optimal opportunities to showcase your business in its best light. From videos to photos, animations and text – you can choose the medium that best suits your end goal. HA Accounting Albury use blogging and Facebook to communicate & inform our clients of latest trends, business ideas or general compliance reminders.

5. It’s Free!

Traditional advertising options have been long replaced by online advertising avenues. Social media advertising is at the top of the list. Opening and managing your business pages are free on all social platforms. If you wish to advertise to reach a new clientele, this is where paid advertising comes in. The benefit is that you get to drive your campaigns. You set the budget, the reach and anything else you wish to designate to your campaign. So there are no nasty bills at the end. It is essential to get this right in your budgetmarketing plan.

The bottom line is the more prominent and active you are on social media, the more chances your customers have of finding you. Our team are able to help decide if social media is right for you and your business. Contact Zac, Davina & Regan in Tocumwal today to discuss your business online adventure.

Australian Accounting Awards Medal 2019

SMSF New Firm of the Year award

SMSF Professional of the Year Award

SMSF Fast-Growing Firm of the Year Award

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Tocumwal -  (03) 5849 1661
Albury - Wodonga - (02) 6046 9207


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