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2at Startup March Business of the month

2at Startup March Business of the month

April Business of the Month

HA Accounting’s April Business of the month is 2at Startup, which is a supportive platform and online resource for entrepreneurs and small businesses alike in startups.  Based in Southbank, Melbourne and serving nationally, Toni helps educates others about what makes a great brand both on and offline. Toni is all about telling your story through your branding, and communicating it effectively and strategically through your digital presence, also offering website design.

2at’s biggest piece of advice for tackling a social media presence for business is to understand your target audience profile wholeheartedly and from there, then you can start to understand what platforms they are on, which are ultimately the ones you should be on. Another tip, around Instagram (or any platform) for business, is to make sure you have a strategy around social media, the key is to learn how to tell stories strategically through your content.

We have previously discussed why Xero is your leading choice when it comes to online accounting platforms. It’s easy to use the system, many handy add-ons, flexible customisation and automation mean your finances are being managed to the best of their ability. It’s important to get the most out of Xero software to use a Xero accountant.

Toni’s business is now fully automated on Xero from payroll, super streaming, and transactional data. Having automated admin allows Toni to spend more time focusing on her business, with 80% of her transactions automated. 2at Startup are growing and have a new employ and payroll being fully automated is a great help for Toni.

You can now use your accountant as a business advisor and not just a compliance processor. Contact the team at HA Accounting today for help on how to make the jump to Xero to save you time and money.


Australian Accounting Awards Medal 2019



SMSF New Firm of the Year award



SMSF Professional of the Year Award



SMSF Fast-Growing Firm of the Year Award




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